This is not news; this is merely further proof that the auto and tech industries need to communicate the benefits of information sharing to consumers and to completely guarantee that this data is safe, secure and not subject to unknown or unwanted usage.
There is clearly a growing concern among informed – and now novice – consumers over the potential for personal data abuse, whether intended or not. Informed people already know that they are generating data and transmitting content via their smartphones and telematics systems. Their concern over the external usage of this data and content is genuine and should not be over-simplified or discarded.
Consumers understand the concept of the transaction of information in exchange for connected services – the transaction, however, needs to be fully defined and quantified to the end-user. What information do you want, why do you want it, who is it going to and what will they do with it? Consumers today have more information about the burrito they bought at the convenience store than they do the data they traded to drive down the expressway.
The consumer opt-in requirement for external data usage is a great idea. However, it can be circumvented quite easily unless there are end-to-end communication security and data encryption standards in place. Will the auto and tech industries agree to such standards, or will they continue to view their technology offerings as brand specific and resort to incompatible platforms and connectivity protocols? Consumers want to know.
Motorists may give up personal data to travel highways in future – The Detroit News