Yesterday’s announcement by Apple of new advancements in its iPhone program and the introduction of their first piece of wearable tech once again begs the uncomfortable question: How can these cloud-based devices, with the public scrambling to get their hands on them, prevent (or mitigate) the security of in-bound and outbound data and content?
It’s a question that the auto industry and federal regulators are pondering. However, the mass consumer adaptation of connected devices with varying communication platforms and protocols will ultimately be brought into the car – and integrated into some vehicles via Apple CarPlay. So we will be confronted with human- and vehicle-generated data being stored in various places. Some not so secure.
Apple CEO Tim Cook has stated that he is genuinely committed to protecting Apple customers from having their iCloud-based information being accessed by unauthorized persons. Call us a bit cynical, but Apple seems that it has put data security down on its list of priorities in favor of cool product design and “walled-garden” software development.
Automakers, already struggling to properly collect and manage data, might find their best efforts moot if connected devices brought into the car backup their data to a cloud that isn’t fully secure from hackers. We know that cloud security isn’t the specialty of automakers (or Apple). So the challenge will be for any company with a connected technology agenda to make data security at least as important as its hardware or software.