The recent news of increased demand for collision avoidance sensors illustrates how rapid the adaptation of safety systems has grown throughout the automotive industry. Worldwide sales of driver assist sensors are expected to generate nearly $10 billion by 2020 – a +60-percent increase from 2014 – with radar systems and cameras dominating these sales.
Clearly, the development of advanced sensors and proximity-alert and graphics-processing software is driving the initial stages of the autonomous vehicle movement and engineering these technologies into new vehicles is challenging enough. So having a practical retrofit solution for the hundreds of millions of older vehicles already on the road is daunting. But we’re starting to see the aftermarket respond to the needs of drivers of existing cars wanting to add advanced safety technology, and the demand is expected to grow.
Clarion, a Tier One supplier to many automakers and a well-known manufacturer of aftermarket mobile electronics, predicts that connectivity and safety-related products will account for significant business growth. “We expect to see a combination of multiple onboard cameras, sensors and adaptive artificial intelligence technologies that will bring affordable new safety-enhancing features and capabilities to our aftermarket products,” says Clarion’s Allan Gharapetian
“[Aftermarket] telematics has been around for some time now,” adds Tom Malone, president of VOXX Corporation, “but those solutions are just now reaching their stride. Today the growth areas are around OBDII systems that help to reduce insurance costs as well as systems that monitor driver behavior as well as vehicle health.”
Pioneer recently announced the development of a rearview mirror that provides cloud-based data such as traffic and weather updates to drivers, and the company intends to market this and future versions of connected aftermarket devices as fleet-management solutions to trucking companies.
We are also seeing previously unknown companies enter the market with very impressive technologies. One is Mojio, which intends to market a cellular device that plugs into a vehicle’s OBDII port and communicates with the AT&T network as well as a smartphone. Specialized apps (developed through open source and unique to Mojio) process vehicle data and, combined with cloud-based connectivity, provides the user with an extremely broad range of connected features and services. The device, which will be available in late 2014, is said to be backward compatible to vehicles as early as 1996.
Mobileye is not well-known, despite a record IPO in August and being the single largest supplier of driver assist camera to OEMs. But it has offered complete aftermarket collision-avoidance solutions in its 5-Series and C2-Series systems for years (one of which C3 founder Doug Newcomb tested for Edmunds.com). Alongside lane departure and forward collision warning, Mobileye’s artificial (or “machine”) vision technology can recognize pedestrians and even read traffic signs, and the 5-Series offers a smartphone app that visually augments the system warnings via the smartphone’s display.
Looking to add a 360-degree camera system to your 2002 Honda Accord? Rydeen Mobile has an advanced aftermarket solution that rivals the quality of the surround-camera systems available in luxury 2014 vehicle models.
The Consumer Electronics Association has made aftermarket active safety devices an ongoing focus of its market outreach, tapping into the demand for such technologies. Innovation of driver assist and active safety technologies will therefore not just take place at the Tier One level; it will also evolve in the aftermarket and in ways that might grab some attention. And help save more lives.
Source: Demand Skyrockets For Collision Avoidance Sensors – Automotive News