At SXSW Interactive 2017, C3 President and Cofounder Doug Newcomb had the pleasure of appearing onstage with Ford Motor Company Executive Chairman Bill Ford.
The hour-long conversation covered topics ranging from Ford’s ambitious Smart Mobility initiative to the business culture that Bill’s great-grandfather and company founder Henry Ford fostered and still resonates today.
The onstage conversation was followed by a lively interactive audience Q&A in which SXSW attendees asked Ford about everything from the autonomous ride-sharing vehicles the company plans to mass produce by 2021, the importance of software in automotive and even flying cars.
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